Beef. It’s What’s for Dinner.

BRAND REFRESH + CREATIVE

Beef. It's What's for Dinner.

When we became the AOR for the National Cattlemen’s Beef Association the brand wasn’t resonating with the older millennial parents they were targeting. Our team had to think of a way to bring back their luster, give them a sense of purpose, and pay respect to their rich legacy.

Through the creation of a new relatable voice, a vivid design system, modern partnerships, and compelling food content based on user data, we were able to win our audience back and create a new love of beef for our modern consumer.