BRAND REFRESH + CREATIVE
When we became the AOR for the National Cattlemen’s Beef Association the brand wasn’t resonating with the older millennial parents they were targeting. Our team had to think of a way to bring back their luster, give them a sense of purpose, and pay respect to their rich legacy.
Through the creation of a new relatable voice, a vivid design system, modern partnerships, and compelling food content based on user data, we were able to win our audience back and create a new love of beef for our modern consumer.
"BOWLS WITH BALANCE"
"PIZZA WITH PURPOSE"
"SMELLS LIKE HOME"