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BRAND REFRESH + CREATIVE

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Beef. It's What's for Dinner.

When we became the AOR for the National Cattlemen’s Beef Association the brand wasn’t resonating with the older millennial parents they were targeting. Our team had to think of a way to bring back their luster, give them a sense of purpose, and pay respect to their rich legacy. 

Through the creation of a new relatable voice, a vivid design system, modern partnerships, and compelling food content based on user data, we were able to win our audience back and create a new love of beef for our modern consumer.

Role

Creative Director

Executive Creative Directors

Matt Marcus
AJ Hassan

Copy

Tina Morgan
Jack Dess
Justin Lake
Peter Toutant

Design

Antonio Moton
Mike WIlgus
Jessica Bergstresser
Monina Velarde

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CREATIVE EXECUTIONS

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"BOWLS WITH BALANCE"

"PIZZA WITH PURPOSE"

"3 TAKES"

"FOOD ENVY"

"FIRST BITE"

"FIRST DATE"

"SMELLS LIKE HOME"

"WINTER HERO"