SOCIAL CAMPAIGN

The Magic of Tea

When Celestial Seasonings experienced a public outcry and a dip in sales after a rebranding effort to modernize the packaging, the brand tasked us with developing a campaign to announce a relaunch of their original packaging with the artwork that has been an iconic part of the brand for decades.

Our team developed The Magic of Tea campaign that celebrated the brand’s iconic artwork by inviting our audience back into the magical worlds they know and love.

Role

Creative Director

Executive Creative Director

AJ Hassan

Copy

Peter Toutant

Design

Jessica Bergstresser
Adam Daniels

BENGAL SPICE

TENSION TAMER

CHAMOMILE

INTERACTIVE CANVAS AD

PRINT AD