SOCIAL CAMPAIGN
When Celestial Seasonings experienced a public outcry and a dip in sales after a rebranding effort to modernize the packaging, the brand tasked us with developing a campaign to announce a relaunch of their original packaging with the artwork that has been an iconic part of the brand for decades.
Our team developed The Magic of Tea campaign that celebrated the brand’s iconic artwork by inviting our audience back into the magical worlds they know and love.
BENGAL SPICE
TENSION TAMER
CHAMOMILE
INTERACTIVE CANVAS AD
PRINT AD