BRANDING + CREATIVE
According to the World Economic Forum it will take 208 years to achieve gender equality (yes, you read that right). This was the stat that inspired us to team up with Melinda Gates to launch the Equality Can’t Wait campaign to lower that number.
This movement, backed by Melinda Gates’ incubation company Pivotal Ventures, is focused on investing in organizations and people driving real change in order to lift women up in all sectors of society. Talk about a dream brief. We want to change the world.
To drive awareness, we partnered with a star-studded cast of some of the most influential comedians in the world to launch Equality Can't Wait. No Joke. — a launch campaign focused on bringing attention to gender equality and accelerate progress to make it a reality.
After the launch campaign, we created the Equality Can’t Wait playbook designed to take this movement into the next decade. The result is an exciting new creative platform that inspires all people to lift up women.
EQUALITY CAN'T WAIT. NO JOKE. LAUNCH CAMPAIGN