With Eats Pass you not only get discounts on rides, but also unlimited free delivery on restaurant orders and groceries. And when Uber needed a social campaign to drive awareness of its benefits, that’s when our team launched #GoFullUber in partnership with our APAC offices
Popular TikTok influencers were engaged in cities across the country to show their followers a tour of their favorite things to do in their hometown by going #GoFullUber using all the benefits of Eats Pass. They even challenged their audience to give them their take on their city. A suite of social assets were also created to complement the campaign.