In the midst of the pandemic, many families were looking for inspiration to keep Halloween alive for their kids. That’s why we helped Netflix do what they do best—bring unforgettable entertainment to the home to let America know that the show must go on for Halloween.
Over the course of 3 weeks we developed an AR experience in Snapchat that turned anyone’s house into a virtual haunted house complete with characters from Netflix's most popular kids shows.
To add a bit of extra magical flair, we crafted a story and a new character based on a rare event that happened to take place on Halloween that year: a blue moon. On this day, an extra full moon appears in the month of October which hasn’t been seen since 1944 so we thought this would be the perfect moment to bring our story to life.