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CAMPAIGN

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Behind Closed Doors

To promote a multimillion dollar room and venue renovation, R/GA developed a fully integrated campaign called Behind Closed Doors for The Cosmopolitan of Las Vegas. The premise is: behind any door at The Cosmopolitan, guests will find their best stories⁠—those of intrigue, mischief, and a celebration of the unexpected. 

We built a fantastical world steeped in the brand’s Just the Right Amount of Wrong ethos and brought it to life in film, OOH, print, display ads, and interactive media.

Role

Creative Director

Executive Creative Directors

Matt Marcus
AJ Hassan

Art Direction

Natalia Fredericks

Copy

Mikinzie Stuart

Content Production

Julie Benevides

VFX

James Dick

CANVAS AD

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OOH

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DISPLAY

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SOCIAL

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