Behind Closed Doors

CAMPAIGN

To promote a multimillion dollar room and venue renovation, R/GA developed a fully integrated campaign called Behind Closed Doors for The Cosmopolitan of Las Vegas. The premise is: behind any door at The Cosmopolitan, guests will find their best stories⁠—those of intrigue, mischief, and a celebration of the unexpected.

We built a fantastical world steeped in the brand’s Just the Right Amount of Wrong ethos and brought it to life in film, OOH, print, display ads, and interactive media.

The numbers:
60% completion rate on YouTube skippable pre-roll (4x benchmark)
20MM views
2x historical average view rates for IG story ads