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CONTENT STRATEGY

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PS&D Content Strategy

Provider Solutions and Development is a recruiting company specializing in placing healthcare providers in underserved communities. They’re an organization filled with rich stories that showcase the company’s ultra personal approach for placing candidates as well as success stories of candidates fulfilling their dreams. For example, one recruiter invited a candidate to a Tae Kwon Do dojo in the their new neighborhood knowing the doctor was an avid practitioner of the martial art. Another clinician delivers babies in one one the most remote regions of Alaska and loves it.

Our mission was to develop a content strategy that harnessed their unique stories, resources, and partnerships to let healthcare providers know that PS&D is not only a partner in placement, but a personal one throughout every step in their career.

Role

Creative Director

Connections Planning

Brigid Slattery

Media

Andy LaFond

Copy

Jack Dess

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STRATEGY

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