Chicago Beyond is an organization that positively impacts Chicago communities by investing in organizations and individuals promoting equitable opportunities for Chicago’s youth. When they came to us, they wanted to develop their branding as part of an effort expand their visibility and reach.
With a mission like that, we knew we needed to develop a dynamic visual system and voice to inspire the next generation. Our system acts to motivate communities and brings a much needed spotlight to individuals and groups making a difference in them. It also includes opportunities for communities to become part of the brand in their own way.