The Bring Your Own Spirit campaign for SVEDKA was created by R/GA to celebrate the fearless individuality of its core consumer.
After the brand campaign was launched, there was also a need to thread that messaging through new product launches. Enter: Svedka Rosé. SVEDKA Rosé, a rosé-infused vodka, was developed to introduce the vodka brand to a whole new audience–Rosé drinkers and the occasions around them. Our creative harnesses the power of the SVEDKA Bring Your Own Spirit campaign’s voice and tone and gives it a whole new setting.