BRANDING + SOCIAL STRATEGY + CREATIVE
The Cosmopolitan Brand
The Cosmopolitan of Las Vegas is a brand built on mystery, mischief, and a wink of humor. Since it opened in 2010 it’s been known for its seductively offbeat advertising promoting it’s ethos Just the Right Amount of Wrong.
When we became lead agency for the resort there was a need to define what the brand stood for and where we wanted to take it. As a result, our team developed a comprehensive brandbook that articulates The Cosmopolitan’s unique mission, tone, voice, visuals, as well as a strategy for how the brand shows up in the social space. Our work evolved The Cosmoplitan for a whole new era.
Below are excerpts from the final brand book as well as some creative.
Creative Director
Manny Fernandez
Executive Creative Director
Matt Marcus
Design
Mike Wilgus
Copy
Tina Morgan
Dominique Curtis
Social Strategy
Daniela Vieira
THE MANIFESTO
THE VOICE
THE VISUAL STYLE
THE SOCIAL STRATEGY
DIGITAL AND SOCIAL ADS
VIDEO ADS
"RULES OF THE HOUSE"
"MISCHIEF AHEAD"
"ALWAYS TALK TO STRANGERS"
SPOTIFY RADIO AD
"SOUNDS LIKE TROUBLE"
VIBE VIDEOS