DIGTIAL EXPERIENCE

UFC FIGHT PASS

The Ultimate Fight Championship is a sports organization with a rich legacy, tons of content, and a hyper dedicated fanbase. The problem was their content was disconnected and hard to find on their previous site.

With the relaunch of Fight Pass, it was our job to connect the fans to the content they craved. Our team redesigned the experience from the ground up focusing not only on the best viewing experience, but also novel ways to explore the content library, access fighter info, and interact with the brand they love.