The Cleveland Clinic is a world-renowned medical center based in Northeast Ohio. The problem is, to many in the area, it felt like an institution for only rare and highly specialized cases. While it's true that they tackle the most complex medical conditions in the world, Cleveland Clinic also provides a full range of care including everyday ailments.
To spread awareness, we launched a campaign called For Every Care in the World that positions Cleveland Clinic as a healthcare partner that can tackle any need for the local community it serves. The films dive into different specialties and are designed as a reflection of the neighborhoods around it featuring actual clinicians and patients of Cleveland Clinic.