BRAND AI

DISCO FIZZ BRAND DESIGN

When your best friend, a 15-year brand strategist who just happens to be starting a beverage company from scratch, asks you to help bring it to life, you don't think twice. You say yes.

Disco Fizz is a non-alcoholic beverage brand built for queer people, queer venues, and queer events. Born from a real gap in the market (the "sad shelf" of NA options at gay bars: a Gatorade, a water, maybe a Red Bull), Disco Fizz set out to create something that actually belonged on the dance floor.

As the creative lead, I developed the full brand visual identity: logo, color palette, typography, packaging, advertising, social, and merchandise. The brand draws from the deep roots of disco and queer culture, irreverent, colorful, uplifting, and inherently (but not exclusively) queer. The result is a visual world as electric as the product itself.

The best discos uplift everyone. Now let's boogie, babe.