SOCIAL CHALLENGE

MAKE MOM EPIC WITH GALAXY

Samsung's Mother's Day campaign aimed to put moms, usually behind the camera, in the spotlight. Using Missy Elliott's song 'Mommy' as inspiration, we launched the 'Make Mom Epic with Galaxy' TikTok challenge to showcase the Galaxy S21's features. Global TikTok influencers filmed their mothers lip-syncing to the track, inviting audiences to share their own tributes. The campaign reached 12.4 billion views, attracting participation from BTS and Netflix, while celebrating mothers worldwide.

The numbers:
12.4B TikTok views
13.7% engagement rate
+110K TikTok followers

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THE NUMBERS