You Just Started a Book

Amazon is a company that was built on selling books and it had been more than 18 years since they’d done a book-related campaign when they tapped us. The goal was simple: reignite the love of reading among declining readers. 

With You Just Started a Book, our campaign set out to elevate reading into the cultural conversation by hiding book quotes in plain sight and getting people to start reading a book without them even knowing it.

Creative Director - Art

Manny Fernandez

Creative Director - Copy

Lizette Morazzani

Executive Creative Director

AJ Hassan