RETAIL EXPERIENCE VISION
Hibbett, a national sporting goods chain and a Nike partner wanted us to reimagine their retail experience to reposition themselves as a style destination for both athletes and street style mavens.
In this project, I designed the visual vocabuluary and co-led the team to create an experience vision for our clients at Hibbett and Nike. Our goal was to show them ways to help their customers find their own unique style as well as ways to inspire employees to help them get there.
VISUAL BRAND EXPLORATION